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Choosing your domain name

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Choosing your domain nameA domain name is the name of your website e.g.

Your domain name does not have to be your business name. It can be related to the products or services you provide:
e.g. vs.

People will visit your website by typing the domain name (URL) into the address bar of their internet browser.

It is not necessary to be a company or organisation to register a domain name. You may want to start your own blog or set up a web page for friends and family. For example, could be a great way to share stories and news with other friends and family.

Tips for Choosing Your Domain Name

Selecting the right domain name can be a tricky business. Here are some tips to get you started:

1. Think about how people will remember you.

If you are a business and you are looking to provide a resource for your exisiting customers, they are more likely to remember your company name. However, if you are a new business and looking for new customers they might remember the service you provide before your brand, e.g.

2. How long should your domain name be?

We recommend keeping domain names as short as possible. There are a number of reasons for this: you want people to remember you (and recommend your site to others); longer domains are often mistyped into a browser (you don’t want your customer ending up on a competitor’s website); your website should be included on all stationery and advertising (if you are a business). In all of these instances the shorter the better!

3. Try to stand out from the crowd.

Some argue that all the good domain names are gone. We would disagree. Sometimes you just need to be a little creative. So, you have a website about chickens. All the domains starting with chickens(dot)something are unavailable. How about funky-chickens or funkychickens?

4. Should you use hypens?

Tricky one! Hypens often make a website easier to read. In the above example funky-chickens clearly shows the separation of the words and is easier to read. However, if when your customers recommend your website and say, “Wow, I was browsing funky chicken dot com last night. It’s great you should go and have a look!”, they haven’t mentioned the hyphen, will this recommendation be lost?

5. You don’t have to be restricted to just one domain.

OK, you like but you’re concerned about the hyphen. If you register both and you can direct all the visitors to the same page. You will never lose a visitor because the hypen was omitted, but you will benefit from the easy-to-read hyphenated name. Additionally, consider registering other extensions such as Again, all the visitors can be directed to your main website.

FAQs when registering domains through SBL Media

How long will it take for my new domain name to become active?

Domains are registered as soon as you order them. However, it can take between 24 and 72 hours for a domain name to become visible on the internet as each DNS (domain name system) updates its database of domain names.

Can I buy a domain name, but not buy web hosting?

Yes, you do not have to buy the web hosting when you buy a domain name. If you decide to add web hosting in the future you can easily upgrade with one of our feature rich hosting packages.

Do I own the domain name?

Yes – unlike some companies we always register the domain in your name or in your customer’s name if you are working on someone’s behalf.

Can I transfer the domain at any time?

Yes, you can, and we provide a control panel so that you can make these changes yourself at any time and – that’s all included in the price.

Do I get a certificate of ownership for the domain I purchase?

In the past, Nominet issued certificates as confirmation of the contract that exists between Nominet and the registrant, and this continued until August 2003. Paper certificates and reply Forms have now been replaced by an online system called ‘Registrants Online’.

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The Simply Smarter Marketing blog is written and maintained by SBL Media, experts in helping business owners get more from their marketing

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